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Consumers, Brands and Social Action

  • Peak Design 529 Hayes Street San Francisco, CA, 94102 United States (map)

Join us in Community, for the unique Shalon event series:

The Shalon came from a love of uniting people in order to empower us all. When people come together at the table to share ideas and to focus on understanding, we are able to pool our collective passions and strengths to make change. 

Consumers, Brands and Social Action

The relationships between consumers and brands are deepening and we’ve come to expect that our favorite brands share our world views and values. As a result, the decisions that organizations make around their brand voice, the causes they support, the way they produce and distribute their merchandise are closely watched by loyal and perspective customers.

Join Shalon and Peak Designs to talk about the responsibility brands have to “do the right thing” and more importantly for their business, to incorporate appeals from customers to use their size and scale for political, cultural and market influence.

Annie Nyborg: Director of Sustainability at Peak Design
Kim Brizzolara: Director of editorial and strategy at Bartlett Brands

We’ll talk about: 

  • What it means to be mission driven as a company
  • How brands can use their voice without alienating potential customers
  • How customers can effectively communicate with brands when they want change

Come with ideas, questions and a good appetite - we can’t wait to break bread, bread barriers and break the silence with you!